The final step in a re-branding of Amherstburg's tourism image has been decided.
Logo and slogan concepts brought to council by Cinnamon Toast New Media were the subject of heavy debate at Monday night's council meeting. At one point town CAO John Miceli addressed council to keep the debate on point — making it clear the new branding is focused on tourism and would not change any of the current crest and colour themes used daily in town.
In the end the town decided on the recommended logo with a few changes and the new slogan, "Every Day History."
"I would not have wanted to walk out of here having spent $76,000 of taxpayer money from last year to end up with product at all, that would have been wrong," Michael Prue, who spearheaded much of the debate with fellow councillors Peter Courtney, Don McArthur, and Leo Meloche.
Cinnamon Toast Media was just waiting on the logo and slogan to put the finishing touches on a new tourism website.
"All the rest will be in place, we might as well move forward. If the logo works fine, if the logo doesn't work we can come and find a new logo," says Prue. "I would have preferred it reversed, History Every Day, because that would have made more grammatical sense, but I can live with it."
The logo and slogan would also be printed on tourism brochures and pamphlets, according to a report on the town's website.