The company is asking people to write a toast in 100 words or less
Windsor's J.P Wisers has launched a unique campaign asking people to make a toast to their friendships which could become part of an advertising campaign.
It is encouraging people to write a toast in 100 words or less on the website www.holdithigh.ca.
It asks questions about your friendship, how did you meet, your friend's best qualities and to make a toast.
Wiser's will then pick a handful to appear on billboards, transit shelters and radio ads across the country.