The CEO of three casinos in Las Vegas is sending a big thank you to Canadians who came to visit during a special promotion aimed at getting Canadians to come back to Sin City.
In mid-January, Circa Resort and Casino, The D Las Vegas, and Golden Gate Hotel and Casino launched an “At Par” commitment that treated Canadian dollars as U.S. dollars across select gaming, hotel, and beverages, with the campaign ending August 31.
Under the At Par program, eligible Canadian guests received $1 U.S. in value for every $1 Canadian dollar spent, regardless of daily exchange rates.
CEO of Circa, the D, and Golden Gate, Derek Stevens, posted a message on Facebook following the end of the promotion to say thank you.
“We had 120,000 Canadians who came through our three properties at the Golden Gate, The D, and Circa. That’s up 80 per cent from last year, so Canadians came through in a real big way,” he said.
In the video, Stevens said a lot of Canadians also took advantage of the slot machines.
“We did $20 million worth of coin in, so Canadians were able to participate at par in that element of the promotion,” he says. “Then we booked 8,000 room nights from Canadians, and that’s up more than double what we would normally do at our three properties.”
Stevens finished the video by saying he really appreciates all the Canadians who came to stay at their properties.
“Thank you and tell you that you’re welcome here. Canada and America, we are still best friends and still best allies. This spat between our leaders will not last forever. We want you to know you have friends in the desert out here,” he said.
The promotion was launched at a time when Canadian visitors to Las Vegas decreased 20 per cent in 2025 compared to 2024, according to year-end statistics released by the Las Vegas Convention and Visitors Authority.
At the time, tourism officials were trying to entice Canadians back to Las Vegas, as the high exchange rate along with negative sentiments around tariff negotiations and comments by U.S. President Donald Trump about having Canada become the 51st state resulted in Canadian travellers avoiding travel to America or looking at other places to visit.