Ultimate Fighting Championship owner Endeavor Group Holdings Inc. and WWE are combining to create at $21.4 billion sports entertainment company, a business that will share a diverse audience and expansive social media reach.
A new publicly traded company will be formed that houses the UFC and WWE brands.
Endeavor will hold a 51% controlling interest in the new company once the deal is complete.
Existing WWE shareholders will hold a 49% stake in the new company.