'Taylor Swift Way' coming to Toronto as megastar brings Eras tour to city in November

By Canadian Press

Published: July 26, 2024 at 10:23 AM

SAO PAULO, BRAZIL - NOVEMBER 24: (EDITORIAL USE ONLY. NO BOOK COVERS.) Taylor Swift performs onstage during "Taylor Swift | The Eras Tour" at Allianz Parque on November 24, 2023 in Sao Paulo, Brazil. (Photo by Buda Mendes/TAS23/Getty Images for TAS Rights Management)Buda Mendes/TAS23/Getty Images for TAS Rights Management

TORONTO - Call it Taylor's Toronto, at least for a month.

Toronto councillors have voted to temporarily mark a route through the downtown core with signs honouring megastar Taylor Swift when she brings her Eras tour to the city later this year.

A near-unanimous motion that passed Thursday designates a route from the Rogers Centre — where Swift will perform — to Nathan Phillips Square, where city hall is located, as "Taylor Swift Way" for the month of November.

It will be marked with sign toppers and the city will also install a sign at the Rogers Centre calling it "1 Taylor Swift Way" for the month.

Swift is scheduled to play six shows at Toronto's Rogers Centre across two weekends — from Nov. 14 to 16 and Nov. 21 to 23.

Toronto's general manager is also set to later report back on the "Swiftonomics" of the concerts, including revenue generated to the municipal, provincial and federal governments.