Hundreds of school children gathered to cheer on the Windsor Lancers men's hockey team Friday.
But before the game, they heard a powerful message about bullying from someone who knows the consequences.
Mike Neuts' son Myles was killed in a school washroom in Chatham in a bullying incident 21 years ago.
He's formed the Make Children Better Now Foundation to carry the message as far as possible.
Neuts says the people who've been bullied need support.
"And every incident in our life can be a piece of learning who we are and how we respond" says Neuts. "Some people, some people like me who lost children we crash and burn and we don't stand back up. I have had an awful lot of people dust me off and push me forward."
He says it's important to show the positive side of youth as well.
"We always talk about the hardships, the trials and the tribulations and the perpetrators of violence" explains Neuts. "And I don't know that enough young people get enough credit for being good young people. I have met so many."
Neuts says children need to learn the positive side of diversity.
"Sammy meeting me at the door in a wheelchair, the bigger cities having so many multi-nationalities sitting in the same room" says Neuts. "We don't have that boring world because we're not all the same."
Neuts says in a world where you can choose to be anything, why not choose to be kind.
He says he wants to reach out to Shari-Ann Selvey, whose 14-year-old son was stabbed to death in front of her outside a Hamilton school this year.
But he says he knows it's too soon, and he wants to give her time to heal.