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Nike Considered Dropping Kaepernick

am800-soprts-colin-kaepernick-getty-1.8465048 SAN FRANCISCO, CA - SEPTEMBER 05: A billboard featuring former San Francisco 49ers quaterback Colin Kaepernick is displayed on the roof of the Nike Store on September 5, 2018 in San Francisco, California. Nike launched an ad campaign to commemorate the 30th anniversary of its iconic "Just Do It' motto that features controversial former NFL quarterback Colin Kaepernick and a message that says "Believe in something. Even if it means sacrificing everything." (Photo by Justin Sullivan/Getty Images) (Justin Sullivan/A billboard featuring former San Francisco 49ers quaterback Colin Kaepernick is displayed on the roof of the Nike Store on September 5, 2018 in San Francisco, California. (Photo by Justin Sullivan/Getty Images))

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Kaepernicks been with Nike since 2011

There are reports Nike considered ending its relationship with Colin Kaepernick a few months before making the free-agent quarterback the face of its new Just Do It campaign. 

The New York Times reports Nike executives weren't sure they wanted to continue having the former San Francisco 49er as one of their endorsers. 

Nike's head of communications, Nigel Powell, argued that cutting ties with Kaepernick could lead to negative response in the media and with consumers. 

Kaepernick's been with Nike since he came into the NFL in 2011.