Tourism Windsor-Essex-Pelee Island is planning to roll out new promotional videos for each of the municipalities in Windsor-Essex.
It's part of a social media campaign set for the spring.
TWEPI Executive Director Gordon Orr says having video material for social media is critical in today's marketing landscape. "Now they've got a promotional tool that they'll be able to use on their social media platforms, whether it be Facebook and Twitter or YouTube."
Orr says the idea behind creating videos for the entire region began with a video done for Pelee Island. "That did really well. It's a great educational video as well as a good promotional video on what Pelee Island's all about. So, when we did that we decided to bring the town's together."
Orr says the videos were handed over to each of the municipalities in January.