November is Woman Abuse Prevention Month.
Windsor is participating in the Shine A Light on Woman Abuse Campaign, which calls for businesses and groups to try to turn the city purple throughout the month.
Windsor Minor Hockey Association participated on Sunday and hosted its annual Purple Tape Day.
Young Atom and Peewee hockey players hit the ice decked out with purple taped sticks as a symbol of courage to victims and survivors.
Campaign coordinator Karry Plaskitt says it's a great chance to reach the next generation.
"The coaches have a quick conversation with the kids about what we're doing, and why we're doing it,' she explains. "That's the best part. It's about fostering change. It's about creating a conversation with the youth because that's where we begin to stop the cycle. Starting with our children."
It's the fourth year the event has been held. It all started with former league vice president Ken Mercer who, despite passing away in 2016, still continues to be an influence on the event.
"All the kids put purple tape on their sticks," says Plaskitt. "The coaches, you'll notice, everyone is wearing shorts because Ken wore shorts every day of the year, they're dressed in purple. We sell scarves and ties, and we raise money for Hiatus House."
She says co-ed league is a chance to teach respect for girls.
"My daughter plays. There's not a lot of girls, but definitely it's a co-ed league. It's great that the boys and the girls are playing together. It's about fostering change."
The money raised is donated to Hiatus House in the city, which offers emergency shelter to abused women and their children.
--With files from AM800's Gord Bacon.