The town of Leamington has launched a website aimed at increasing tourism.
The website at www.onthe42.com promotes the town's tourism destinations, adventures, attractions and climate being located on the 42nd parallel.
Leamington Culture and Tourism Developer Kyra Knapp says the new website is part of the town's new tourism strategy.
"We did a lot of research as to best practices in tourism website, how people plan their experiences, what are they looking for, what sorts of visual elements and we took some of the best of the best from tourism websites from around the world," says Knapp.
"We found that people really organize their experiences around the seasons, so what do you want to do this summer, what are we looking to do in the winter time and it is really reflective of how people plan their vacations."
She says while Tourism Windsor-Essex Pelee Island promotes the region, this website specifically promotes the town.
Tourism is the fourth largest sector in Leamington.
The town also announced that Food Network's Celebrity Chef Lynn Crawford will be in Leamington August 19th for the town's Sip and Savoury Experience.