The Town of Essex is looking to attract new businesses to the municipality.
It's launched the "Join Us In Essex" campaign, putting business people front and centre.
Economic Development Officer Nelson Silveira says the goal of the campaign is to promote local growth and stimulate investment in the community.
Silveira says five local businesses will be showcased in this year's campaign — Blimey's British Shop, Onyx Fitness Solutions, Garfield's, Brenko's House of Pizza and FLO Hardwoods.
He says the town along with its' business owners have a lot to offer.
"We're very diverse in our municipality," says Silveira. "We spread from the centre of the {Essex} county all the way down to Lake Erie's north shore, so there's multiple businesses that are very diverse across the municipality. There's no really better way to showcase them and showcase that the Town of Essex as a great place to invest."
He hopes the campaign attracts small independent businesses.
"They are the bread and butter of our municipality, they really make up the fabric of our municipality," says Silveira. "So that's really the focus of this campaign."