The Downtown Windsor Business Improvement Association has arrived in the digital age.
The BIA has launched an interactive guide to businesses, entertainment, dining and more that's found in the core of the city.
They've been working on it for about a year and it's turned out to include more than initially planned.
Chair Larry Horwitz believes it will open up the core to more people.
"I think the fact that we show a lot of experiences that take place downtown is a winner. The fact that we talk about living downtown, the farmer's market a lot of the fun experiences that happen downtown and all the events and everything."
Downtown Windsor Business Improvement Association Chair Larry Horwitz, July 10, 2018 (by AM800's Peter Langille)
Executive Director Debbie Croucher believes it will benefit people who live in the area who don't know what's available.
"We really wanted to be able to get into the hands of any visitor or any resident, from out of town or even those that are in the region and are living in neighbouring townships all that we have to offer and this is how it eventually rolled out."
Croucher says the interactive aspect will be a help to businesses.
"It's automatically linking back as are all of the ads as are every one of the articles in the edition. So everybody joining together to help spread the word will help boost it's visibility and its judge and optimization."
Downtown Windsor Business Improvement Association Executive Director Debbie Croucher, July 10, 2018 (by AM800's Peter Langille)
Croucher adds they'll use the analytics from the website to determine how successful it is.
Because there is advertising on the pages, about 80% of the cost was covered outside the DWBIA budget.
Ongoing updates will be made to the guide and special editions are expected.