TORONTO — Cineplex Inc. says it’s raising the prices of its CineClub memberships for the first time since launching the program.
Starting July 15, the cinema chain will start charging customers $10.99 per month for monthly memberships and $120.89 per year for annual memberships.
Since it launched CineClub in 2021, it has been charging members $9.99 per month or $109.89 per year, respectively.
Cineplex spokesperson Michelle Saba says the changes will help keep the program sustainable.
Along with the increase, Cineplex is changing the number of Scene+ points that CineClub members receive when redeeming movie tickets and altering how members can use the program for event screenings.
CineClub offers members allotments of monthly or annual movie tickets along with discounts on passes to additional screenings.