There's a new look at Big Brothers Big Sisters of Windsor-Essex.
To mark Big Brothers Big Sisters Day across Canada, the organization has unveiled a new logo and marketing campaign, focused on raising awareness while bringing in more volunteers.
Executive Director Becky Parent says there's a major need for more "bigs."
"The language we're using is very intentional. It's very urgent language," says Parent. "That's all designed to attract new volunteers who see us as a fresh organization that they want to participate in. We're looking for volunteers who have faced some of the challenges that our young people are facing."
Big Brothers Big Sisters of Windsor-Essex unveiling its new logo on September 18, 2019 (Photo by AM800's Zander Broeckel)