Bell Let's Talk Day 2017 has set all-new records with unprecedented participation in Canada's national conversation about mental health.
Over the 28.5 hours from midnight Newfoundland time to midnight Pacific time, there were 131,705,010 total Bell Let's Talk interactions.
That includes texts, mobile calls and long distance calls by Bell customers, tweets using the #BellLetsTalk hashtag on Twitter, views of the Facebook Bell Let's Talk video, Instagram posts using the #BellLetsTalk hashtag, and Snapchats with the Bell Let's Talk geofilter – a 4.6% increase over the 125,915,295 total on Bell Let's Talk Day 2016.
With Snapchat and Instagram joining Twitter and Facebook as Bell Let's Talk partners, total social media interactions almost tripled, from 7,409,845 messages of support in 2016 to 22,008,855 this year.
#BellLetsTalk was the top Twitter trend in Canada and worldwide.
Bell donates 5 cents per interaction, at no extra charge to participants, so the result is a further $6,585,250.50 in funding for Canadian mental health programs.
Since it began in 2010, Bell's total donation to mental health now at $86,504,429.05